Creating an engaging promotional video, either it’s a commercial bumper or a longer social video, is not an art. It’s a craft that can be taught and learned. In this article, we review 11 psychology-based tricks that commercial producers use to create attention-grabbing videos. This list is applicable to live-action video and animation alike. If you haven’t decided yet on the style for your video, refer to our Animation VS Live Action article.

There are a lot of recruitment videos out there. Trust me, because I watched nearly 100 of them. And I have a few observations. For one thing, companies really like showing off their ping-pong and foosball tables. Also, a LOT of companies feel they are unique because of their customer service. Another one: big companies such as Google, Dropbox, and HubSpot drop big dollars into slick recruiting videos. My final observation: small and medium-sized companies haven't really maximized the potential of recruitment videos yet.