News & Articles
Stay current on the latest news, trends, and tips in video production.
5 Essential Considerations for your Video Marketing Plan
2018 is the year of video for your company! The boss says you’ve got the green light to begin producing video as part of your marketing strategy and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off on! It sounds simple enough, and yet, there are a number of roadblocks that can make this simple exercise not so simple. The first will be budget. Yep, you’ll soon find your boss doesn’t really know how much video costs to produce and you’ll feel overwhelmed. Secondly, there’s a good chance your boss will think you’ll produce one video and all of a sudden leads will start to roll in — like a commercial that just hit the airwaves. Unfortunately, this is a different ballgame.
The 7 Best Ways to Promote Your Videos
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can't sell your products, none of it matters.And while the marketing world is constantly touting the benefits of video for your online presence, many companies have yet to embrace the power of video for sales. Well, if you believe that video is such an important investment for marketing, why wouldn't that carry over to your sales team as well?
Why Not Being an "Expert" Shouldn't Hold You Back
Every second, more than an hour of video is added to YouTube. How many of these hours of content feature sleepy kittens? Never enough. The numbers are growing with social media every year and there seems to be no tapering off. One element in particular is the use of smartphone photos and videos. Marketers know that a social media presence is essential for growing their brands. Facebook, Twitter, and Instagram have become "tier 1" social sites and the number of video postings and views are racing! Sixty-seven percent of adult internet users post original photos of videos online that they themselves have created — and this was the number in 2015. It's only going up!