It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even start capturing anything. And the key to making sure your video gets the most views is often tied to what you do with it once the video is completed.

Too often, people create a shiny, highly entertaining video and then bury it on their website. Then they're shocked that nobody finds it. Don't just let your video sit there. Instead, think like a producer. Think backward and identify the right things to do with your video when you finish it.

Did you know millennial now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the nation’s population? Not to mention, millennials are considered to be the most diverse and unique generation in terms of social, economic and demographic trends.

These statistics have marketers all across the country attempting to figure out the best messaging to attract this generation.

So, how do you create messaging to that millennial? Think about this -simple, natural and straight forward. Trust me, I wish I had the silver bullet, but, I don’t. Although, I know a good place to start — create authentic content.

Hey business owners and marketers, it's time to have a heart-to-heart about video marketing. If you aren't planning to dedicate a significant chunk of resources in your 2018 marketing plan to video, you're already missing out on one of the most effective ways to engage with your audience online. Whether you are in manufacturing, senior living, e-commerce, or marketing, there's a place for video content in your marketing model.

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match made in heaven. And when you are spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment. Unfortunately, Facebook doesn’t do a great job of guiding you through the optimization process, so we've compiled a list of helpful tips to help you map out the landscape of creating and optimizing video for Facebook Ads.

2018 is the year of video for your company! The boss says you’ve got the green light to begin producing video as part of your marketing strategy and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off on! It sounds simple enough, and yet, there are a number of roadblocks that can make this simple exercise not so simple. The first will be budget. Yep, you’ll soon find your boss doesn’t really know how much video costs to produce and you’ll feel overwhelmed. Secondly, there’s a good chance your boss will think you’ll produce one video and all of a sudden leads will start to roll in — like a commercial that just hit the airwaves. Unfortunately, this is a different ballgame.

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