Hey business owners and marketers, it's time to have a heart-to-heart about video marketing. If you aren't planning to dedicate a significant chunk of resources in your 2018 marketing plan to video, you're already missing out on one of the most effective ways to engage with your audience online. Whether you are in manufacturing, senior living, e-commerce, or marketing, there's a place for video content in your marketing model.

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match made in heaven. And when you are spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment. Unfortunately, Facebook doesn’t do a great job of guiding you through the optimization process, so we've compiled a list of helpful tips to help you map out the landscape of creating and optimizing video for Facebook Ads.

2018 is the year of video for your company! The boss says you’ve got the green light to begin producing video as part of your marketing strategy and the leadership team supports you 100%. All you have to do is put together a video marketing strategy that they will sign off on! It sounds simple enough, and yet, there are a number of roadblocks that can make this simple exercise not so simple. The first will be budget. Yep, you’ll soon find your boss doesn’t really know how much video costs to produce and you’ll feel overwhelmed. Secondly, there’s a good chance your boss will think you’ll produce one video and all of a sudden leads will start to roll in — like a commercial that just hit the airwaves. Unfortunately, this is a different ballgame.

We’ve all heard the infamous study: Technology has reduced human attention spans to 9 seconds – the same as a goldfish. So taking that into account, how long should your marketing video be? It was the big question when I worked in TV, and it’s still the big question now that I work at Richmond Corporate Video. And my answer is still the same: It should be as long as your content will support – to tell your story and achieve your goals. Not a second longer, but not a second shorter, either.

Ever since content was claimed as king back in 1996 (thanks, Bill Gates), a ton of organizations all over the world have created content simply for the sake of the trend. I get it, “other people are doing it, we need to do it, too.” Unfortunately, many companies get lost along the way because they are missing key elements throughout their content planning and strategy process.

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